Marketing Associate

Madison, WI

Regular Full Time

Requisition ID: 1483

Clasen Quality Chocolate (CQC) is a world-class manufacturer of chocolate and innovative coatings.  We have recently been awarded the Top Workplaces Award by the WI State Journal – No. 2 Large Employer and the Benefits Award. CQC has been growing double digits annually because of our flexibility, commitment, respect and integrity, and we are looking for quality individuals to join our team.   Working for a family-owned company provides you with the opportunity to wear many different “hats,” make a difference every day, and have fun doing it!   We are committed to being an Employer of Choice in Southern Wisconsin and offering our employees a variety of traditional and unconventional benefits.

We are currently accepting applications for a Marketing Associate in our Corporate Office on the East side of Madison, WI, ranked “#1 Best Place to Live” by Livability.com. The position will report to the VP of Retail Sales and Marketing.

Job Summary

The Marketing Associate will be responsible for consumer marketing for Bake Believe®, our brand of no-sugar-added chocolate that is among the Top 10 in the baking category, and the creation and marketing of new consumer brands. They will also contribute to marketing of Clasen Quality Chocolate to a business audience.

The Marketing Associate is responsible for brand building and sales generating activity.  The scope of work involves a wide range of responsibilities, from digital marketing and advertising to package design to selling through online retailers and advertising in store. The Associate will be part of a retail sales and marketing team and will be accountable for driving results on their own and through others.

 

Benefits

  • Health, Dental, Vision Insurance (Low deductible and copays, LASIK reimbursement, Adults orthodontics)
  • Company-paid Life and Disability Insurance
  • 401(k) Match – up to 5%
  • Paid Vacation, Personal and Volunteer days plus 11 holidays
  • Paid maternity/paternity leave
  • Wellness: Free fruit, insurance discounts, gym and run/walk/bike event reimbursement, free wellness checks
  • Scholarships – Employee, spouse, and children
  • Summer Camp Reimbursement – children of employees
  • Tuition reimbursement
  • Employee appreciation events
  • Free chocolate and coating!
  • Onsite Fitness Facility
  • Annual Bonus Potential – 5%+

Essential Duties and Responsibilities

Other duties may be assigned.

  • Organize and maintain all brand assets.
  • Manage marketing budget.
  • Manage digital marketing programs, including display ads, social media, websites, search, affiliate marketing, retailer advertising and more.
  • Provide direction to external agencies where needed to get great work done on time and on budget.
  • Manage e-commerce business, including using promotions, pricing, and product mix to generate sales and managing vendor who fulfills orders.
  • Manage external content creators and publish content updates to WordPress websites.
  • Coordinate retailer-specific marketing plans, including product sampling, couponing, signage, and digital programs.
  • Develop sales and marketing materials, including sales presentations, sell sheets and booth displays for tradeshows.
  • Develop and/or update packaging art in partnership with external design agency.
  • Collect and analyze performance data to identify lessons learned and make recommendations for improvements to all brand marketing and e-commerce activities.
  • Support other marketing initiatives as needed.
  • Travel to other CQC facilities, tradeshows, customers, and/or training.
  • Perform all tasks assigned by the supervisor, while following all company, safety, and quality policies and procedures.
  • Maintain regular attendance at work, and work overtime as needed

 

Qualifications

EDUCATION / EXPERIENCE:

  • Minimum of 2 years of relevant work experience (brand marketing, digital advertising, social media, ecommerce) required.
  • Bachelor’s Degree preferred.
  • Experience with Consumer Packaged Goods preferred.
  • Proficient in Microsoft Word, Excel, PowerPoint, and Outlook
  • Preferred basic knowledge of WordPress, CMS, Google AdWords, Google Analytics, Google Tag Manager, Amazon’s Vendor Central, ShipStation and WooCommerce.
  • Design experience and familiarity with design software a plus.
  • Able to work two days a week in Madison, WI corporate office.
  • Must have acceptable driving record and valid driver’s license

 

SKILLS AND ABILITIES: 

  • Consumer focused
  • Detail oriented, organized
  • Solid analytical skills
  • Self-starter with strong drive for results that has a strong sense of ownership of their work
  • Desire to continuously learn new skills to meet evolving needs of the business
  • Eager to make an impact by working hard and supporting the team
  • Strong communication skills, both verbal and written, with internal and external stakeholders.

 

CQC is an Equal Opportunity / Affirmative Action Employer.  All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability, protected veteran status, race, color, religion, sex, national origin, sexual orientation, gender identity or any other characteristic protected by law.  EEO Poster